Logo Usage
Logo Whitespace
Whitespace around a logo is important as it keeps typography, images, and other elements from crowding an official mark, making a design look too busy and the brand unclear.
As a rule of thumb, designers should attempt to maintain whitespace around a logo element that is at least as large as the clock tower flag. This rule should be implemented (albeit it approximated) when using the interlocking LC and any other logo as well.
![Examples of white space around LC logos](/media/2714/lcsc-logos-with-white-space.jpg?anchor=center&mode=crop&width=160&height=56&format=auto&quality=90&rnd=133047853100000000 160w,/media/2714/lcsc-logos-with-white-space.jpg?anchor=center&mode=crop&width=320&height=112&format=auto&quality=90&rnd=133047853100000000 320w,/media/2714/lcsc-logos-with-white-space.jpg?anchor=center&mode=crop&width=480&height=168&format=auto&quality=90&rnd=133047853100000000 480w,/media/2714/lcsc-logos-with-white-space.jpg?anchor=center&mode=crop&width=640&height=224&format=auto&quality=90&rnd=133047853100000000 640w,/media/2714/lcsc-logos-with-white-space.jpg?anchor=center&mode=crop&width=800&height=280&format=auto&quality=90&rnd=133047853100000000 800w,/media/2714/lcsc-logos-with-white-space.jpg?anchor=center&mode=crop&width=960&height=336&format=auto&quality=90&rnd=133047853100000000 960w,/media/2714/lcsc-logos-with-white-space.jpg?anchor=center&mode=crop&width=1120&height=392&format=auto&quality=90&rnd=133047853100000000 1120w,/media/2714/lcsc-logos-with-white-space.jpg?anchor=center&mode=crop&width=1280&height=448&format=auto&quality=90&rnd=133047853100000000 1280w,/media/2714/lcsc-logos-with-white-space.jpg?anchor=center&mode=crop&width=1440&height=504&format=auto&quality=90&rnd=133047853100000000 1440w,/media/2714/lcsc-logos-with-white-space.jpg?anchor=center&mode=crop&width=1600&height=561&format=auto&quality=90&rnd=133047853100000000 1600w,/media/2714/lcsc-logos-with-white-space.jpg?anchor=center&mode=crop&width=1760&height=617&format=auto&quality=90&rnd=133047853100000000 1760w,/media/2714/lcsc-logos-with-white-space.jpg?anchor=center&mode=crop&width=1920&height=673&format=auto&quality=90&rnd=133047853100000000 1920w)
Improper Usage (rules apply to all logos)
To maintain a strong and consistent visual brand, LC State's logos must be used carefully and consistently. The following misuses and all other deviations from branding guidelines are prohibited. If you have questions or need support in placing/using an official logo properly, please contact the Communications & Marketing Department.
![The don'ts of LCSC logo use](/media/2689/the-donts-of-lcsc-logo-use.jpg?anchor=center&mode=crop&width=160&height=170&format=auto&quality=90&rnd=133047854630000000 160w,/media/2689/the-donts-of-lcsc-logo-use.jpg?anchor=center&mode=crop&width=320&height=340&format=auto&quality=90&rnd=133047854630000000 320w,/media/2689/the-donts-of-lcsc-logo-use.jpg?anchor=center&mode=crop&width=480&height=510&format=auto&quality=90&rnd=133047854630000000 480w,/media/2689/the-donts-of-lcsc-logo-use.jpg?anchor=center&mode=crop&width=640&height=679&format=auto&quality=90&rnd=133047854630000000 640w,/media/2689/the-donts-of-lcsc-logo-use.jpg?anchor=center&mode=crop&width=800&height=849&format=auto&quality=90&rnd=133047854630000000 800w,/media/2689/the-donts-of-lcsc-logo-use.jpg?anchor=center&mode=crop&width=960&height=1019&format=auto&quality=90&rnd=133047854630000000 960w,/media/2689/the-donts-of-lcsc-logo-use.jpg?anchor=center&mode=crop&width=1120&height=1189&format=auto&quality=90&rnd=133047854630000000 1120w,/media/2689/the-donts-of-lcsc-logo-use.jpg?anchor=center&mode=crop&width=1280&height=1359&format=auto&quality=90&rnd=133047854630000000 1280w,/media/2689/the-donts-of-lcsc-logo-use.jpg?anchor=center&mode=crop&width=1440&height=1529&format=auto&quality=90&rnd=133047854630000000 1440w,/media/2689/the-donts-of-lcsc-logo-use.jpg?anchor=center&mode=crop&width=1600&height=1699&format=auto&quality=90&rnd=133047854630000000 1600w,/media/2689/the-donts-of-lcsc-logo-use.jpg?anchor=center&mode=crop&width=1760&height=1868&format=auto&quality=90&rnd=133047854630000000 1760w,/media/2689/the-donts-of-lcsc-logo-use.jpg?anchor=center&mode=crop&width=1920&height=2038&format=auto&quality=90&rnd=133047854630000000 1920w)
Old Logos
Materials containing old logos are no longer to be used. All materials must utilize the newest brand elements. Older logos include these and all other variations:
![Do not use old flag logo](/media/2690/donotdo-old-flag-wordmark.png?anchor=center&mode=crop&width=160&height=61&format=auto&quality=90&rnd=133534137200000000 160w,/media/2690/donotdo-old-flag-wordmark.png?anchor=center&mode=crop&width=320&height=122&format=auto&quality=90&rnd=133534137200000000 320w,/media/2690/donotdo-old-flag-wordmark.png?anchor=center&mode=crop&width=480&height=183&format=auto&quality=90&rnd=133534137200000000 480w,/media/2690/donotdo-old-flag-wordmark.png?anchor=center&mode=crop&width=640&height=244&format=auto&quality=90&rnd=133534137200000000 640w,/media/2690/donotdo-old-flag-wordmark.png?anchor=center&mode=crop&width=800&height=305&format=auto&quality=90&rnd=133534137200000000 800w)
![Do not use old college wordmark](/media/2691/donotdo-old-wordmark.png?anchor=center&mode=crop&width=160&height=61&format=auto&quality=90&rnd=133534137200000000 160w,/media/2691/donotdo-old-wordmark.png?anchor=center&mode=crop&width=320&height=122&format=auto&quality=90&rnd=133534137200000000 320w,/media/2691/donotdo-old-wordmark.png?anchor=center&mode=crop&width=480&height=183&format=auto&quality=90&rnd=133534137200000000 480w,/media/2691/donotdo-old-wordmark.png?anchor=center&mode=crop&width=640&height=244&format=auto&quality=90&rnd=133534137200000000 640w,/media/2691/donotdo-old-wordmark.png?anchor=center&mode=crop&width=800&height=305&format=auto&quality=90&rnd=133534137200000000 800w)