LEWISTON, Idaho – Financials for non-financial people, selling on Amazon, and marketing basics for small businesses are among the free video topics being highlighted for December by the North Central Idaho Small Business Development Center at Lewis-Clark State College.
The North Central Idaho SBDC provides no-cost business consulting, financial and marketing analysis, startup support, strategy and plan development assistance, and data and practical information for entrepreneurs and small business owners in north central Idaho.
The first video is “Managing by the Numbers: Financials for Non-Numbers People,” which features Rod Bristol, director of Business Development for Profit Soup and a certified franchise executive. Profit Soup is a financial education and coaching company that helps business owners and advisers. Bristol shows how to analyze financials for perspectives on productivity, profit, cash, and financial strength to determine business priorities and plans.
“Selling on Amazon” is the second featured segment and the speaker is Mark Williams, founder and CEO of Brand Brite, a brand manager and digital marketing agency that specializes in the Amazon marketplace. There are seven videos in the series that total approximately 80 minutes. Williams will show whether Amazon is the best place to sell a product and how to best plan for it. Topics covered include an overview of Amazon, product differentiation, fulfillment by Amazon, seller accounts, launching a product, dealing with competition, product life cycles, and more.
The final featured video is “Marketing Basics Part 1: Small Business Marketing” and the speaker is Corissa Saint Laurent, a professional speaker, marketer and entrepreneur. The two-part series is about an hour in length. Laurent will discuss small business marketing, understanding the importance of marketing and the customer journey; knowing how to segment the target market; exploring mission, values, and branding; and discerning marketing strategy from tactics.
To register for these or other Accelerating Business Success Video Webinar courses, visit https://bit.ly/SBDCvideos. For more information on the North Central Idaho SBDC located at LC State, visit www.lcsc.edu/sbdc or call 208-792-2465.